MSN's Web incubation team is creating a new AJAX-based personalized Web experience at start.com - here is your opportunity to get under the covers and see how we are building this site. Start.com allows for consumers to personalize their web experience to the things that matter the most to them. See how we build Start.com modules (Startlets) such as the Stock Picker, Weather Picker, and Blogger Map. Learn how to create your own custom Startlets for Start.com. We will also present how your RSS feed can also define a unique experience when viewed within Start.com. The Start.com team and architect will give you a tour of code you can use today. Join us for lunch and catch the latest wave of innovation from MSN's Web incubation team.